Apple CEO warns price rises ‘unavoidable’ amid AI boom
Key takeaways
- The increase of AI data centres has made supply for key electronic device components dwindle, driving up prices.
- “Unfortunately, price increases are unavoidable,” he told the newspaper on Wednesday, adding that his company has been “trying to shield customers from the increases” but that it had become “unsustainable.”
- Cook did not specify the timing of the increases or which devices would be affected.
Why this matters: an international story with cross-border implications worth tracking.
The increase of AI data centres has made supply for key electronic device components dwindle, driving up prices.
xwhatsapp-strokecopylinkgoogle Add Al Jazeera on Googleinfo Apple CEO Tim Cook said that 'price increases are unavoidable' as the AI industry drives up the costs of consumer electronics [File: AFP]By Al Jazeera staff, AFP and Reuters Published On 18 Jun 202618 Jun 2026The prices of Apple products will have to increase due to the new demand for memory chips from the artificial intelligence boom, outgoing Apple CEO Tim Cook has told The Wall Street Journal.
“Unfortunately, price increases are unavoidable,” he told the newspaper on Wednesday, adding that his company has been “trying to shield customers from the increases” but that it had become “unsustainable.”