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The CEO of Allbirds’ new AI biz has a plan, but no employees

TechCrunch AI · Jun 19, 2026, 1:00 PM

Key takeaways

  • The move was right out of the meme stock playbook written by Gamestop: Take a troubled public company, latch onto the hottest fad, and reap the rewards of a rising stock price as retail investors piled in.
  • The company sold its shoe business for $43 million, raised another $100 million from the stock market, and now it s called Smartbird.
  • A former AWS executive with an engineering PhD, Carlsten most recently led the European compute company DCAI before she began yesterday as Smartbird s CEO.

Why this matters: a development in AI with implications for how people work, create, and decide.

When Allbirds pivoted to AI in April, it felt like a joke from Silicon Valley breaking free of the TV: The direct-to-consumer shoe purveyor whose flimsy kicks helped define what we ll loosely call Silicon Valley style had discovered a new trend to chase.

The move was right out of the meme stock playbook written by Gamestop: Take a troubled public company, latch onto the hottest fad, and reap the rewards of a rising stock price as retail investors piled in.

Well, it worked. The company sold its shoe business for $43 million, raised another $100 million from the stock market, and now it s called Smartbird.

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