The advertising cartel coming to your web browser
Key takeaways
- When Meta, Google and Apple agree on a privacy feature, watch out.
- The system is intended to measure the effectiveness of advertising by enabling advertisers to correlate impressions, the occasions on which someone saw an ad, with conversions, when people bought something.
- Don t look for a section on permissions or consent in that document, by the way.
When Meta, Google and Apple agree on a privacy feature, watch out.
The three companies (along with Mozilla, which is on one of their ad features in the browser kicks again) are drawing up a built-in advertising measurement system, called Attribution Level 1, as a standard feature of web browsers. The system is intended to measure the effectiveness of advertising by enabling advertisers to correlate impressions, the occasions on which someone saw an ad, with conversions, when people bought something.
Don t look for a section on permissions or consent in that document, by the way. There isn t one. And nothing about nerd lawyer stuff like opt out of sale or objections to processing in there, either. The Big Tech companies want a two-track system, where other companies ad features are required to do all the privacy regulation hassles, but the browser s own built-in tracking feature is something that people have to find the right setting for and turn off.