business
iQIYI Q1 Earnings Call Highlights
Key takeaways
- Membership revenue improved sequentially to CNY 4.2 billion in Q1, helped by hit dramas such as “The Punishment 2” and “Pursuit of Jade,” even as total revenue fell 8% sequentially to CNY 6.2 billion.
- AI is becoming central to iQIYI’s strategy, with the company highlighting its Nado Pro production platform, which already has more than 10,000 active creators.
- Overseas business remains a major growth driver, with first-quarter international membership revenue up more than 40% year over year.
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Membership revenue improved sequentially to CNY 4.2 billion in Q1, helped by hit dramas such as “The Punishment 2” and “Pursuit of Jade,” even as total revenue fell 8% sequentially to CNY 6.2 billion. Management said it will focus on reactivating dormant users, expanding large-screen memberships and pushing bundled offers in Q2.
AI is becoming central to iQIYI’s strategy, with the company highlighting its Nado Pro production platform, which already has more than 10,000 active creators. iQIYI plans to use AI and new formats like short-form dramas and internet feature films to lower costs, speed up production and create new monetization opportunities.
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