2027 Dodge Charger Gets Purple Haze Heritage Color for 60th Anniversary
Key takeaways
- The special 60th anniversary color will be available on all 2027 Chargers, including the all-electric Daytona.
- With the Dodge Charger’s 60th anniversary upon us, Dodge clearly thought it was the perfect time to celebrate one of the High-Impact heritage colors that helped define it and American muscle cars.
- Looking back at the history of the Dodge Charger and the peak of the muscle car era, loud, proud colors were a perfect match for the performance of those V-8-powered monsters.
Why this matters: an automotive development that could shape industry direction or buying decisions.
The special 60th anniversary color will be available on all 2027 Chargers, including the all-electric Daytona.
With the Dodge Charger’s 60th anniversary upon us, Dodge clearly thought it was the perfect time to celebrate one of the High-Impact heritage colors that helped define it and American muscle cars. For the 2027 model year, Dodge will introduce Purple Haze for all versions of its modern muscle car, including the all-electric Daytona coupe and sedan models. It’s a shade that takes its hue cue from one of the most famous colors of Mopar’s past, with a modern twist that shifts to a deeper purple in the shade.
Looking back at the history of the Dodge Charger and the peak of the muscle car era, loud, proud colors were a perfect match for the performance of those V-8-powered monsters. One of the High-Impact colors Dodge offered between 1968 and 1971 that still stands out today is Plum Crazy. Available only for the 1970 and 1971 model years, the deep purple hue still holds a special place in the hearts of Mopar fans.