Germany's Dr. Wolff cosmetics company is going all in on AI
Key takeaways
- This medium-sized, family-run business has embraced artificial intelligence to stay competitive.
- She's the deputy head of the packaging department at Dr.
- That's why Hilgenberg has come to appreciate her company's very own artificial intelligence (AI)tool WolffGPT, which she uses practically every day.
Why this matters: an international story with cross-border implications worth tracking.
This medium-sized, family-run business has embraced artificial intelligence to stay competitive. All employees are encouraged to learn about and apply LLMs.
https://p.dw.com/p/5ECz XWill rapidly adopting artificial intelligence give SMEs a competitive edge?Image: Matilda Jordanova-Duda/DWAdvertisement"We are busy enough with the production side of things," Inna Hilgenberg told DW. She's the deputy head of the packaging department at Dr. Wolff, a Bielefeld-based midsize cosmetics and pharmaceutical company. Behind her, black and red shampoo bottles are filled while they glide down the conveyor belt. "Writing instructions while busy with these tasks is not that easy," she added.
That's why Hilgenberg has come to appreciate her company's very own artificial intelligence (AI)tool WolffGPT, which she uses practically every day. Her job involves scheduling and instructing staff in the filling and packaging department, as well as ensuring hygiene and safety standards are met. She relies on WolffGPT to write workflows, design presentations edit Word files and Excel spreadsheets. "I only see advantages in AI," she told DW.