business
Smoothie King plots expansion as wellness trends boost sales
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- From the rise of GLP-1 drugs to backlash against artificial ingredients, current wellness trends are fueling growth for Smoothie King.
- "There are significant industry tailwinds behind what we're doing," said Gavin Felder, the chain's president and CFO.
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From the rise of GLP-1 drugs to backlash against artificial ingredients, current wellness trends are fueling growth for Smoothie King.
"There are significant industry tailwinds behind what we're doing," said Gavin Felder, the chain's president and CFO. "What we've learned is people are a lot more conscious about what choices they're making. A lot of people are focusing on protein now and on fiber and all those good things."
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