How 4 companies are centering accessibility and social equity
From cosmetics to captioning, these companies are sparking an industry conversation around accessibility and inclusivity. Their ideas are pinpointing areas for improvement and meeting their consumers’ needs with inventive solutions. Winners Accessible and ergonomic makeup, Tilt Beauty When Tilt founder Aerin Glazer used traditional beauty products, she struggled with chronic pain from psoriatic arthritis. So, she launched Tilt Beauty, a beauty brand designed for ergonomic and sustainable use. Since its February 2025 creation, Tilt’s four core accessible beauty products feature ergonomic grips for stability, Braille on packaging, and intuitive magnetic closures. The brand has won 14 awards for innovative and inclusive design, and it has earned an Arthritis Foundation Ease of Use certification and a National Psoriasis Foundation Seal or Recognition. In a world where one in four Americans lives with a disability but less than 4% of products are designed for them, Tilt is centering accessibility as the future of design. Caption With Intention, FCB ChicagoFCB Chicago is changing how deaf and hard-of-hearing communities interact with cinema through Caption With Intention, an inclusive captioning initiative. In collaboration with the Chicago Hearing Society and Rakish Entertainment, FCB created a prototype that synchronizes captions to speech, color-codes characters, and conveys intonation with variable typeface and size. The product was recognized by the Cannes Lions 2025 festival for its solution to a long-overlooked problem, and it was included in the Oscar 2026 Submission Rulebook. The product has been translated into 196 languages, marking a milestone impact on accessibility in the global film industry. Glowing Relief, de la Cruz OgilvyDuring frequent power outages, Puerto Rican seniors are left in the dark and risk confusing their medications. Glowing Relief—a product from de la Cruz Ogilvy—is the first-ever FDA compliant phosphorescent prescription label and glows wi