Strategy Shifts From "Never Sell" Bitcoin Policy Amid Losses
Key takeaways
- During its first quarter earnings call on Tuesday, the company announced it will actively manage its massive cryptocurrency reserves to maximize its BTC per share metric.
- The strategic pivot arrives as the firm posted a staggering $12.54 billion net loss for the quarter, driven largely by a slump in Bitcoin (CRYPTO: $BTC) prices earlier this year.
- Currently, the company holds 818,334 BTC, acquired at an average cost of $75,537.
Strategy Shifts From "Never Sell" Bitcoin Policy Amid Losses Crypto Prowl Wed, May 6, 2026 at 8:09 PM GMT+7 1 min read MSTR BTC-USD STRC STRD STRF Strategy Shifts From "Never Sell" Bitcoin Policy Amid Losses Strategy (NASDAQ: $MSTR) is fundamentally shifting its approach to digital assets, moving away from its famous "never sell" mantra. During its first quarter earnings call on Tuesday, the company announced it will actively manage its massive cryptocurrency reserves to maximize its BTC per share metric.
The strategic pivot arrives as the firm posted a staggering $12.54 billion net loss for the quarter, driven largely by a slump in Bitcoin (CRYPTO: $BTC) prices earlier this year.
Currently, the company holds 818,334 BTC, acquired at an average cost of $75,537. While this portfolio represents nearly 4% of the supply, the sheer scale of the operation has created significant financial obligations.