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Why is Amsterdam banning ads for meat?

DW English · May 7, 2026, 8:30 AM

Key takeaways

  • Cities from Amsterdam to Sydney are banning fossil fuel and meat advertising, using the same playbook that helped curb smoking.
  • https://p.dw.com/p/5DJJTAmsterdam's historic canal houses on the Herengrach.
  • "We have this very, very beautiful old city, and you really have to look past all those signs that try to sell you something," said Renes, a behavioral psychologist researching sustainability in cities.

Why this matters: an international story with cross-border implications worth tracking.

Cities from Amsterdam to Sydney are banning fossil fuel and meat advertising, using the same playbook that helped curb smoking.

https://p.dw.com/p/5DJJTAmsterdam's historic canal houses on the Herengrach. The city has become the first capital in the world to ban fossil fuel and meat advertising Image: Jerry Lampen/epa/dpa/picture alliance Advertisement Each day, Reint Jan Renes commutes from the regal main station of the Dutch capital Amsterdam to his office, weaving through the city's tree-lined canals on foot. He often finds the walk frustrating.

"We have this very, very beautiful old city, and you really have to look past all those signs that try to sell you something," said Renes, a behavioral psychologist researching sustainability in cities.

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