Bel buys “brain health” brand Brainiac
Key takeaways
- Bel buys “brain health” brand Brainiac Kuldeep Jha Thu, May 7, 2026 at 7:17 PM GMT+7 2 min read Bel Group has acquired Ingenuity Foods’ Brainiac and Little Brainiac brands, US products said to "support brain health".
- The deal, struck for an undisclosed sum, includes inventories but no factories nor offices.
- Ingenuity Foods "reports triple-digit annual growth in syndicated retail sales", Lopez said.
Bel buys “brain health” brand Brainiac Kuldeep Jha Thu, May 7, 2026 at 7:17 PM GMT+7 2 min read Bel Group has acquired Ingenuity Foods’ Brainiac and Little Brainiac brands, US products said to "support brain health".
California-based Ingenuity Foods markets products "backed by nutritionists and doctors to support brain health and development and overall brain, gut, and immune health", the French group said in a statement announcing the deal yesterday (6 May).
Asked for further detail on how the products support brain health, Paloma Lopez, the chief sustainability and communications officer of Bel s North America division, directed Just Food to the Brainiac website and said: "Evidence of Brainiac Brands’ core claim of Supports Brain Health for omega-3s and choline has been long established.