Apple was surprised by AI-driven demand for Macs
Key takeaways
- Apple s i Phone sales and Services revenue were the stars of the show in the tech giant s most recent quarter, but the Mac quietly outperformed — helped by growing demand for AI workloads.
- Wall Street investors had expected to see Mac revenue in the low $8 billion range, but Apple reported $8.4 billion in the second quarter ended March 28 a notable beat for a non-core segment of the tech giant s business.
- Apple chalked up some of the Mac growth to recent product launches, including the well-received MacBook Neo.
Apple s i Phone sales and Services revenue were the stars of the show in the tech giant s most recent quarter, but the Mac quietly outperformed — helped by growing demand for AI workloads.
Wall Street investors had expected to see Mac revenue in the low $8 billion range, but Apple reported $8.4 billion in the second quarter ended March 28 a notable beat for a non-core segment of the tech giant s business. In addition, investors ahead of earnings believed that Mac sales would be essentially flat year-over-year. Instead, Mac sales were up 6% on an annual basis, the company told investors. The company s total revenue was $111.2 billion, a 17% increase from the same period last year.
Apple chalked up some of the Mac growth to recent product launches, including the well-received MacBook Neo. However, those fun, colorful computers were only on sale for a few weeks after the March 4th pre-orders began. Realistically, most units shipped mid-to-late March, and some demand may have been pushed into April as certain models sold out.