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This new tracking label could help solve cargo theft

TechCrunch · Jun 24, 2026, 3:00 PM · Also reported by 1 other source

Key takeaways

  • It s late 2024 and the president of your company calls to tell you that 24,000 bottles of your tequila have vanished.
  • The answer is that global cargo theft is becoming increasingly sophisticated, all while the shipping and logistics industries are struggling to keep up.
  • On Wednesday, fleet management company Samsara is announcing its own solution to this problem in the form of a business-card sized sticky tracking label.

Imagine you re Guy Fieri. (Stay with me.)

It s late 2024 and the president of your company calls to tell you that 24,000 bottles of your tequila have vanished. You d presumably have a number of questions, but chief among them is likely: how did this happen?

The answer is that global cargo theft is becoming increasingly sophisticated, all while the shipping and logistics industries are struggling to keep up. Unfortunately for the industry, much of the world s cargo essentially goes dark between checkpoints at ports or distribution centers.

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