business
Abercrombie & Fitch begins selling third-party shoe brands in latest bid to chase growth
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- Abercrombie & Fitch is taking a page out of rival Aritzia's playbook by adding outside footwear brands like Puma and Sperry to its assortment as the retailer turns to new categories to chase growth.
- Since partnering with Sperry in April to sell select apparel and footwear styles from the brand online and in stores, Abercrombie has expanded and is now offering shoes from Puma, Frye, Hunter and GH Bass.
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Abercrombie & Fitch is taking a page out of rival Aritzia's playbook by adding outside footwear brands like Puma and Sperry to its assortment as the retailer turns to new categories to chase growth.
Since partnering with Sperry in April to sell select apparel and footwear styles from the brand online and in stores, Abercrombie has expanded and is now offering shoes from Puma, Frye, Hunter and GH Bass.
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