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The rise of the fruit that tastes like custard
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The rise of the fruit that tastes like custard

BBC Business · May 25, 2026, 11:27 PM

Key takeaways

  • IIHR Bangalore Custard fruit trees can survive months without watering Ashoka Shivareddy comes from a family of farmers, but it was hard to make a living in their drought-prone district of Kolar in southern India.
  • "The area receives rainfall of only 60 to 70 centimetres, and farmers dig borewells of up to 1,300 feet - most of their money goes into chasing water," he says.
  • Amid mounting losses the family gave up farming and in 2005 moved to the city - to Bengaluru - and started a vegetable shop.

IIHR Bangalore Custard fruit trees can survive months without watering Ashoka Shivareddy comes from a family of farmers, but it was hard to make a living in their drought-prone district of Kolar in southern India.

"The area receives rainfall of only 60 to 70 centimetres, and farmers dig borewells of up to 1,300 feet - most of their money goes into chasing water," he says.

Amid mounting losses the family gave up farming and in 2005 moved to the city - to Bengaluru - and started a vegetable shop.

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