Apple switches CEO: What it means for the tech giant
Key takeaways
- Apple's top hardware engineer John Ternus will lead the $4 trillion i Phone maker, as Tim Cook steps back.
- Ternus will step into some of the biggest shoes in corporate America.
- Ternus takes over a tech giant that must keep its premium edge — the iPhone recently retook the crown as the world's most popular smartphone by sales — while pushing harder into artificial intelligence (AI).
Why this matters: an international story with cross-border implications worth tracking.
Apple's top hardware engineer John Ternus will lead the $4 trillion i Phone maker, as Tim Cook steps back. Will Apple chase rivals for the smartest intelligence, or deliver the best personal AI experience?
https://p.dw.com/p/5CYr RJohn Ternus takes over from Tim Cook as Apple CEO on September 1Image: Apple Inc./AFPAdvertisement Weeks after Apple's 50th anniversary, the US technology titan announced on Monday that its CEO Tim Cook would step down in September, to be succeeded by hardware engineer John Ternus.
Ternus will step into some of the biggest shoes in corporate America. Cook is credited with turning Apple from a $350 billion (€298 billion) company when he started to a valuation of over $4 trillion today.