Gen Alpha Poised To Reshape Retail
Key takeaways
- Investing Gen Alpha Poised To Reshape Retail By Greg Petro,
- Out of the first 3,000 participants, only three adults managed to outwit the kids and win the million-dollar grand prize.
- Branding experts have lately been posing an analogous question to their clients about Generation Alpha, roughly defined as anyone under the age of 15.
Investing Gen Alpha Poised To Reshape Retail By Greg Petro,
Gen Alpha Poised To Reshape Retailgetty Are You Smarter Than A 5th Grader? was a 2007 quiz show that pitted an adult contestant against a panel of 10- and 11-year-olds with questions a grownup should have learned the answers to in elementary school. Out of the first 3,000 participants, only three adults managed to outwit the kids and win the million-dollar grand prize.
Branding experts have lately been posing an analogous question to their clients about Generation Alpha, roughly defined as anyone under the age of 15. As these 50 million or so American youngsters (about 2 billion globally) begin to make their mark on the culture, Is your marketing department at least as savvy as an 8th grader?