business
Barebells owner to merge with protein-bar manufacturer
Key takeaways
- The financial terms of the deal, announced by Cinven, one of Vitamin Well's private-equity backers, were not disclosed.
- Under the agreement, EMPWR's owner Waterland Private Equity, will retain a minority stake in the enlarged business.
- In a statement, Cinven, which invested in Vitamin Well in 2024, described EMPWR as an "important manufacturing partner" for the business.
Barebells owner to merge with protein-bar manufacturer Barebells owner to merge with protein-bar manufacturer · Just Food · Tetyana_Pidkaluyk/Shutterstock.com Shivam Mishra Fri, July 3, 2026 at 9:04 PM GMT+7 2 min read Vitamin Well Group is merging with EMPWR, the manufacturer of the sports-nutrition firm's Barebells protein bars.
The financial terms of the deal, announced by Cinven, one of Vitamin Well's private-equity backers, were not disclosed.
Under the agreement, EMPWR's owner Waterland Private Equity, will retain a minority stake in the enlarged business.
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