Love, lies, angry ghosts: Indians are bingeing on two-minute dramas
Key takeaways
- The shows run into more than 50 episodes, each under two minutes - micro-dramas, as they are called, are bits of snackable fictional content, designed to be watched on mobile phones during snatched moments in the day.
- Bhojwani, a homemaker in western Udaipur city, says she first got hooked on micro-dramas when an ad popped up on her Instagram feed.
- "Watching these is such a great way to pass time," the 36-year-old says.
Why this matters: an international story with cross-border implications worth tracking.
Prasannata Patwa Mumbai Kuku TVA poster from the micro-drama Chandravansham, which tells the story of a man who becomes a legendary warrior Every week, Neeta Bhojwani spends hours binge-watching dramas about wealthy men pretending to be poor and angry ghosts out for revenge.
The shows run into more than 50 episodes, each under two minutes - micro-dramas, as they are called, are bits of snackable fictional content, designed to be watched on mobile phones during snatched moments in the day. They are hugely popular in China, the US, South Korea and now India.
Bhojwani, a homemaker in western Udaipur city, says she first got hooked on micro-dramas when an ad popped up on her Instagram feed. She now watches them regularly, buying yearly subscriptions on platforms such as Story TV.