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Do you know your 'sweat score'? The rise of hydration tech
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Do you know your 'sweat score'? The rise of hydration tech

BBC Business · Jun 22, 2026, 11:01 PM

Key takeaways

  • The 2026 World Cup is the first to have mandatory hydration breaks in every game Booing fans and disgruntled pundits.
  • The breaks aren't really about hydration, some spectators say.
  • Whether or not you agree with these complaints, there's no doubt that hydration itself is an increasingly prominent point of discussion worldwide.

The 2026 World Cup is the first to have mandatory hydration breaks in every game Booing fans and disgruntled pundits. One of the biggest controversies of the 2026 World Cup so far has been the hydration breaks, which – while not entirely new – are for the first time occurring twice during every match in the tournament.

The breaks aren't really about hydration, some spectators say. They're just an opportunity for certain broadcasters to show more ads, they break up the natural flow of games, and are unnecessary in air conditioned stadiums.

Whether or not you agree with these complaints, there's no doubt that hydration itself is an increasingly prominent point of discussion worldwide.

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