Live Nation (LYV) Brings Lowe’s 30 Million Loyalty Members Into Its Concert Amphitheaters
Key takeaways
- Live Nation (LYV) Brings Lowe’s 30 Million Loyalty Members Into Its Concert Amphitheaters Abdul Rahman Mon, June 29, 2026 at 6:57 PM GMT+7 2 min read LYV LOW Live Nation Entertainment, Inc.
- The perks available to Lowe's members at Live Nation venues include discounted children's tickets when paired with an adult lawn ticket purchase.
- The partnership also makes Lowe's the first presenting partner for Live Nation's new pre-show tailgate experience, which it is rolling out at select amphitheaters this summer.
Live Nation (LYV) Brings Lowe’s 30 Million Loyalty Members Into Its Concert Amphitheaters Abdul Rahman Mon, June 29, 2026 at 6:57 PM GMT+7 2 min read LYV LOW Live Nation Entertainment, Inc. (NYSE:LYV) is one of the best growth stocks to buy according to billionaire Dan Loeb. On June 11, home improvement retailer Lowe's announced a new multi-year partnership with Live Nation Entertainment, Inc. (NYSE:LYV) through which Lowe's loyalty members will gain exclusive concert perks and experiences at Live Nation amphitheaters across the US, starting this summer.
The perks available to Lowe's members at Live Nation venues include discounted children's tickets when paired with an adult lawn ticket purchase. There will also be complimentary lawn chair rentals at select shows for the first 50 eligible members per concert, and year-round sweepstakes for free tickets.
The partnership also makes Lowe's the first presenting partner for Live Nation's new pre-show tailgate experience, which it is rolling out at select amphitheaters this summer. Live Nation describes this summer's tailgate experience as a proof-of-concept of sponsor-activated programming around the hours before a show begins. In other words, the company is looking to convert pre-concert time into a branded fan experience rather than dead time.