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Vintage ‘READ’ Posters Adorning Libraries and Classrooms for Decades go on Auction as the American Library Association Turns 150
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Vintage ‘READ’ Posters Adorning Libraries and Classrooms for Decades go on Auction as the American Library Association Turns 150

Smithsonian · Jul 1, 2026, 7:30 PM

Key takeaways

  • Christian Thorsberg | Daily Correspondent
  • The posters, a staple of classrooms, libraries and book fairs, are recognizable today for their nostalgic charm and earnest aesthetic.
  • “And to be sure, the fun of scouring this trove comes from revisiting those book/celeb pairings,” writes Literary Hub’s Brittany Allen. “Some are more convincing than others.

Christian Thorsberg | Daily Correspondent

Add as preferred source Actor Paul Newman lounges on a pool table reading Star Warriors in this ALA READ campaign poster. Heritage Auctions For the next several days, posters from an iconic literacy movement—the American Library Association’s READ campaign—will be available in an online auction held to commemorate the 150th anniversary of the ALA’s founding.

The posters, a staple of classrooms, libraries and book fairs, are recognizable today for their nostalgic charm and earnest aesthetic. Each features an unmissable message in capital letters encouraging students to “READ,” while celebrities and fictional characters pose in portrait with their favorite titles.

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