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From Instability To Identity: The Decade That Shaped American Soccer
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From Instability To Identity: The Decade That Shaped American Soccer

Forbes · May 23, 2026, 10:00 AM

Key takeaways

  • Sports Money From Instability To Identity: The Decade That Shaped American Soccer By Clemente Lisi,
  • (Photo by Kevork Djansezian/Getty Images)Getty ImagesAt the turn of the millennium, soccer in the United States occupied a fragile yet promising position.
  • Early setbacks — including the contraction of teams like the Miami Fusion and Tampa Bay Mutiny — highlighted the league’s vulnerability.

Sports Money From Instability To Identity: The Decade That Shaped American Soccer By Clemente Lisi,

PRETORIA, SOUTH AFRICA - JUNE 23: Landon Donovan of the United States celebrates with teammate Edson Buddle after scoring the winning goal that sends the USA through to the second round during the 2010 FIFA World Cup South Africa Group C match between USA and Algeria at the Loftus Versfeld Stadium on June 23, 2010 in Tshwane/Pretoria, South Africa. (Photo by Kevork Djansezian/Getty Images)Getty ImagesAt the turn of the millennium, soccer in the United States occupied a fragile yet promising position. Major League Soccer, launched in 1996, was still stabilizing both financially and culturally.

Early setbacks — including the contraction of teams like the Miami Fusion and Tampa Bay Mutiny — highlighted the league’s vulnerability. Internationally, the U.S. men’s team had re-emerged after decades of obscurity, but it was not yet viewed as a consistent global competitor. Overall, soccer remained outside the American mainstream, trailing far behind football, basketball, baseball and even hockey in popularity.

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