Ram Is the Key to Stellantis Pulling Off Its Ambitious FastLane 2030 Plans
Key takeaways
- Breaking down the coming new models in new segments that will be key for Ram, as well as Jeep, Dodge, and Chrysler.
- When you distill the Stellantis Fast Lane 2030 five-year plan down to its nucleus, you come up with its truck brand as the key to the automaker’s future success.
- Ram has a full lineup of new vehicles coming: the Rampage compact pickup (pictured above), Dakota midsize pickup, Ramcharger three-row SUV, new commercial vans, and next-generation light- and heavy-duty full-size trucks.
Why this matters: an automotive development that could shape industry direction or buying decisions.
Breaking down the coming new models in new segments that will be key for Ram, as well as Jeep, Dodge, and Chrysler.
Ram. When you distill the Stellantis Fast Lane 2030 five-year plan down to its nucleus, you come up with its truck brand as the key to the automaker’s future success. In a nutshell, the focus is on North America, which will be updating its showrooms across its four major brands, with 11 new nameplates and 12 refreshed models—seven of them starting under $40,000. Growth in an otherwise flat market will come from entering new segments and thereby increasing market coverage from 60 percent today to 90 percent. But the brand that will be doing most of the heavy lifting is Ram, executives explained during Investor Day presentations in Auburn Hills.
Ram has a full lineup of new vehicles coming: the Rampage compact pickup (pictured above), Dakota midsize pickup, Ramcharger three-row SUV, new commercial vans, and next-generation light- and heavy-duty full-size trucks. That includes the recent addition of the new 1500 Rumble Bee family of performance street trucks, including the 777-hp SRT with the Hellcat engine.