AI, deepfakes used in 12 percent of successful scams: Survey
Key takeaways
- The analysis, which was conducted jointly by Gallup and the Stop Scams Alliance, acknowledged that this reported number could be lower than the reality, as the use of AI or deepfakes can be difficult to detect.
- An AARP report published earlier this year warned that AI development has enabled the increased sophistication of scams and that nearly 90 percent of older adults are concerned about AI-enabled fraud schemes.
- The FBI said last fall that its Internet Crime Complaint Center received over double the number of complaints about deepfake AI videos by September 2025 than it had in the same time frame in 2024.
Why this matters: political developments that affect policy direction and public trust.
The analysis, which was conducted jointly by Gallup and the Stop Scams Alliance, acknowledged that this reported number could be lower than the reality, as the use of AI or deepfakes can be difficult to detect. Older adults are historically more likely to fall victim to scams and may be at an even greater risk for failing to detect AI or deepfake fraud schemes.
An AARP report published earlier this year warned that AI development has enabled the increased sophistication of scams and that nearly 90 percent of older adults are concerned about AI-enabled fraud schemes.
The FBI said last fall that its Internet Crime Complaint Center received over double the number of complaints about deepfake AI videos by September 2025 than it had in the same time frame in 2024.