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Plex adds new social features ahead of a major price hike for its lifetime pass

TechCrunch · Jun 3, 2026, 1:00 PM

Key takeaways

  • Plex has come a long way from being just a personal media server.
  • Now, the company is setting its sights on competing with social networking platforms like Reddit and Letterboxd: on Wednesday, Plex unveiled several social features aimed at changing how users interact with the platform.
  • The company said it s worked up a moderation system that uses a blend of AI and human input to moderate both visual and written content.

Plex has come a long way from being just a personal media server. Over the past few years, it has transformed into a streaming hub, today featuring ad-supported content and movie rental options.

Now, the company is setting its sights on competing with social networking platforms like Reddit and Letterboxd: on Wednesday, Plex unveiled several social features aimed at changing how users interact with the platform.

Notable among these is Discussions, a community forum where users can post comments and talk about movies or TV shows. Plex is likely hoping this forum will create a dedicated space that challenges Reddit’s dominance when it comes to community discussions of movies and shows.

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