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iPhone 18 Pro starting price to be around $1,299 as Apple faces soaring parts costs

Pakistan Observer · Jun 20, 2026, 3:27 PM · Also reported by 4 other sources

Why this matters: local context for readers following news across Pakistan and the region.

LONDON – If you are planning to upgrade to i Phone 18, it may be time to start setting aside little extra cash as Apple’s next flasgship hone is rumored to arrive with higher price tag along with major upgrades, including more powerful A20 Pro chip, improved cameras, and longer battery life. Soaring memory and storage prices may push phone’s starting price to around $1,299, making it one of the most expensive Pro models Apple has ever released. Months before expected launch of the i Phone 18 lineup, a wave of reports is painting a picture of a device that could deliver some of the biggest upgrades in recent memory. From a redesigned display and next-generation chip to major camera enhancements and potentially record-breaking battery life, the iPhone 18 Pro is shaping up to be far more than a routine annual refresh. The tech giant is facing rise in component costs as memory and storage prices continue to surge worldwide. The impact could be significant enough to push the iPhone 18 Pro into entirely new pricing territory. Behind the scenes, the biggest challenge isn’t flashy new features, it’s the cost of the parts that power them. The price of the memory package used inside the iPhone 18 Pro could increase by nearly four times compared to the previous generation. Storage costs are also reportedly climbing sharply, adding even more pressure to Apple’s production budget. Taken together, industry insiders believe manufacturing cost of an entry-level iPhone 18 Pro could jump dramatically compared with the iPhone 17 Pro. If Apple chooses to maintain the same profit margins it enjoyed on previous Pro models, the company may have little choice but to raise retail prices. Some forecasts suggest the starting price could move well beyond today’s Pro-level pricing, especially if Apple includes all of its rumored hardware upgrades. While Apple is not expected to radically redesign the iPhone’s overall shape, subtle changes could make the d

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