international
One district one product: Uttar Pradesh pushes artisan goods onto global markets
Why this matters: an international story with cross-border implications worth tracking.
Launched in 2018, Uttar Pradesh's One District One Product (ODOP) initiative redefines the narrative of craftsmanship by celebrating the uniqueness of traditional arts and crafts. By facilitating artisans with resources, promotional support, and expanded market reach, the program not only nurtures m
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