Starbucks to give staff history training after backlash
Key takeaways
- Add ARY News on Google AAResize Starbucks Korea will shut all stores in the country at 3 p.m.
- The coffee chain faced widespread criticism and suffered a “very significant” drop in sales after last month’s campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters.
- Shinsegae said the move reflected how seriously it viewed the recent marketing controversy and its commitment to preventing a recurrence.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize Starbucks Korea will shut all stores in the country at 3 p.m. on June 22 for staff training on historical awareness and social sensitivity, the operator Shinsegae Group said on Monday, following public backlash over a marketing campaign.
The coffee chain faced widespread criticism and suffered a “very significant” drop in sales after last month’s campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters.
Shinsegae’s affiliate E-Mart owns Starbucks Korea, which launched its ‘Tank Day’ tumbler promotion on the anniversary of the May 18 Gwangju Uprising, when the military government deployed troops and tanks to suppress pro-democracy demonstrations.