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Instagram for TV is now available on Samsung TVs in the US
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Instagram for TV is now available on Samsung TVs in the US

Engadget · Jun 22, 2026, 2:30 PM

Key takeaways

  • You can watch reels and stories on TV with the app.
  • Instagram The Instagram for TV app is now available on Samsung TVs in the US.
  • Aside from the features you can access today, Instagram is working on more formats made to be watched on a bigger screen and together with friends and family.

You can watch reels and stories on TV with the app.

Instagram The Instagram for TV app is now available on Samsung TVs in the US. Instagram launched the app back in December for Amazon Fire TV devices as a way to watch reels on a bigger screen, before rolling it out to Google TVs in February this year. It groups reels into channels with different topics, such as music, sports and travel, so if you're with friends or family, you can find things to watch based on your common interests. You can now also watch Stories from friends and creators on the TV, as well.

In addition, Instagram is testing two more features that it says were designed to make "discovering, sharing, and enjoying Instagram easier with the people around you." One of those features is the ability to cast Reels from your phone or videos from the Saved tab to your TV. While the app itself was built around reels, this test feature will make it much easier to share finds you find funny or informative that you don't see in the app's channels. The second experimental feature is a dedicated home for horizontal videos, which lets you quickly find content that's better enjoyed on TVs and computers than phones.

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