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World Cup to Drive Billions in Betting Volume
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World Cup to Drive Billions in Betting Volume

Bloomberg Markets · Jun 29, 2026, 2:50 PM · Also reported by 1 other source

This year’s World Cup is the first since prediction markets like Kalshi and Polymarket exploded to popularity as a new way to bet on sports. Chad Beynon, Senior Gaming, Lodging, and Theaters Analyst at Macquarie, talks about how the World Cup is impacting the US sports betting market and which stock

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