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Ford boss hints at return of Fiesta as an electric model
Key takeaways
- That car is already being referred to as the "electric Fiesta" in automotive circles.
- Ford's new strategy, according to Baumbick, represents a return to the mass market in Europe, with the development of affordable cars.
- He denied that the company's plans would be too little, too late to compete with Chinese brands, which have been rapidly building market share in Europe.
Theo Leggett Business correspondenti Stock Editorial / Getty Images The Ford Fiesta was discontinued in 2023The president of Ford in Europe has strongly hinted at the return of the popular Fiesta model, which was discontinued in 2023.
Jim Baumbick told the BBC he will have "news to share in the future" about the Fiesta brand, as the company announced plans to build seven new models in Europe, including a small electric hatchback, as part of a new strategy.
That car is already being referred to as the "electric Fiesta" in automotive circles.
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