business
Heineken names JDE Peet’s chief new CEO
Key takeaways
- The brewing giant s supervisory board will nominate Oliveira as CEO and chair of the executive board for a four-year term, starting 1 October.
- Oliveira is set to succeed Dolf van den Brink, who stepped down in May after leading the firm for six years.
- Van den Brink’s exit was announced in January, three months after the Amstel brewer unveiled a new five-year plan dubbed EverGreen 2030.
Heineken names JDE Peet’s chief new CEO https://www.shutterstock.com/image-photo/heineken-beer-photograph-two-men-toasting-1513410761?tracking Id=f8015184-fc91-419d-b703-df5f0e7b2a1b&list Id=search Results · Just Drinks · rafastockbr/Shutterstock.com Satarupa Bhowmik Tue, June 23, 2026 at 4:25 PM GMT+7 2 min read HEIA.AS Heineken has lined up Rafael Oliveira, the head of Dutch coffee group JDE Peet’s, as its new CEO.
The brewing giant s supervisory board will nominate Oliveira as CEO and chair of the executive board for a four-year term, starting 1 October.
Oliveira is set to succeed Dolf van den Brink, who stepped down in May after leading the firm for six years.
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