Santa Cruz restaurant changes logo after flurry of negative reviews for AI art
Key takeaways
- The old logo at the Salty Otter at 110 Walnut Ave. in Santa Cruz, Calif., which the owner recently changed after the restaurant received negative reviews referencing its use of AI.
- Up until last week, a colorful logo of an otter on a surfboard welcomed customers to the Salty Otter, a restaurant and sports bar that opened in downtown Santa Cruz last spring.
- “A lifelong dream has been crushed by a group of locals,” Smith wrote in the post.
The old logo at the Salty Otter at 110 Walnut Ave. in Santa Cruz, Calif., which the owner recently changed after the restaurant received negative reviews referencing its use of AI.
Up until last week, a colorful logo of an otter on a surfboard welcomed customers to the Salty Otter, a restaurant and sports bar that opened in downtown Santa Cruz last spring. But backlash to the owner’s use of AI in creating the logo recently prompted her to change it to plain white text against a black background, reported Lookout Santa Cruz. On Friday, owner Rachael Smith shared a lengthy post on Instagram explaining why the surfing otter had vanished from the restaurant’s branding.
“A lifelong dream has been crushed by a group of locals,” Smith wrote in the post. “I have received one star reviews from people saying they want 99 Bottles back and that I should have paid for a local artist to do the logo instead of a crappy AI logo.”