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'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

Euronews · Jun 26, 2026, 12:54 PM · Also reported by 1 other source

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Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.

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'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

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