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Philip Morris allowed to market Zyn pouches in US as safer than smoking

Financial Times · Jun 30, 2026, 6:12 PM · Also reported by 2 other sources

Nicotine pouches are a focus of the tobacco industry’s push to grow beyond cigarettes

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CNBC FDA lets Philip Morris market Zyn nicotine pouches as less harmful than cigarettes Investing.com Philip Morris says FDA allows marketing Zyn as less harmful than cigarettes

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Philip Morris allowed to market Zyn pouches in US as safer than smoking

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