As cocoa prices melt down, real chocolate is making a comeback
Key takeaways
- US-based confectionery maker Hershey has made public its plans to hike the cocoa content in its chocolate alternatives, which it calls chocolate candy.
- Other companies will likely follow suit, said industry participants and experts like independent consultant Roger Bradshaw.
- “Absolutely it makes sense to switch back to real chocolate at current cocoa price levels,” he said.
Why this matters: local context for readers following news across Pakistan and the region.
Add ARY News on Google AAResize After a year of smaller bars, extra wafers and chocolate alternatives, at least one major chocolate maker is putting the cocoa back in — and others may follow suit — as a slump in bean prices since 2024 makes the traditional treat more profitable.
The shift — driven by a near 70% slide in cocoa futures from late-2024 records — promises lower shelf prices for consumers, a demand recovery for cocoa farmers, and a partial reversal away from chocolate alternatives made with too little cocoa to qualify as chocolate.
US-based confectionery maker Hershey has made public its plans to hike the cocoa content in its chocolate alternatives, which it calls chocolate candy.