Savannah James launches a triple-threat company

Savannah James and her longtime friend and business partner April Mc Daniel are launching a company called Signed that will house their growing portfolio of women-focused businesses and media ventures. Signed will act as a holding company for the creative agency Crown+Conquer (founded by Mc Daniel in 2016), the membership-based women’s community Let It Break (founded in 2024), and the pair’s podcast Everybody’s Crazy, which also began in 2024. The founders—James is the wife of Le Bron James—have hired Christopher Gray as chief creative officer, bringing in his extensive experience at both Nike and Wieden+Kennedy London. The new company is launched in partnership with MarcyPen Capital Partners, a private equity and venture capital firm cofounded by Jay-Z. Its goal is to use these three founding companies as a core for new brands under the Signed umbrella. McDaniel says that the idea for the new company came from her and James, seeing how these three existing brands were so similar in their purpose to celebrate and grow female-owned businesses. “Once we really homed in on the purpose, it made us realize that we were sitting on something way bigger than we even imagined,” says McDaniel. “Then it was about finding the best use of our superpowers and where we needed support and visionaries to help us scale to the next level.” That support is now there through their partnership with MarcyPen, and bringing in talent like Gray. “I’ve always been a champion of experts,” says James. “There’s always somebody that’s smarter. There’s always somebody who’s more efficient. So if I can place those people around us, that’s what we’re going to do.” Creative, media, community The most compelling part of this new company is how it will already have a lineup that many larger, more established firms are aiming to build. The combination of creative agency (Crown+Conquer), media IP and distribution (Everybody’s Crazy), and community (Let It Break) is the ha