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2027 Lamborghini Urus
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2027 Lamborghini Urus

MotorTrend · Jul 2, 2026, 4:50 PM · Also reported by 4 other sources

Key takeaways

  • Although Lamborghini’s legend is based on awesome two-door supercars, the Urus SUV is also outrageous in just the right way.
  • The Urus remains faithful to the company’s core character, pairing exotic styling and explosive performance with a degree of luxury and technology that rivals any high-end SUV.
  • For 2027, Lamborghini combines the SE plug-in hybrid powertrain with the Performante chassis tune to create a new range-topping Urus model: the Urus SE Performante.

Why this matters: an automotive development that could shape industry direction or buying decisions.

Although Lamborghini’s legend is based on awesome two-door supercars, the Urus SUV is also outrageous in just the right way. Launched for 2019, it marked a major departure from the brand’s traditional formula, yet quickly became Lamborghini’s best seller.

The Urus remains faithful to the company’s core character, pairing exotic styling and explosive performance with a degree of luxury and technology that rivals any high-end SUV. Rival sporty luxury SUVs include the Porsche Cayenne, Ferrari Purosangue, and Aston Martin DBX.

For 2027, Lamborghini combines the SE plug-in hybrid powertrain with the Performante chassis tune to create a new range-topping Urus model: the Urus SE Performante.

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