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Nicotine pouch sales surge among young people, watchdog warns

Euronews · Jun 23, 2026, 6:13 PM

Why this matters: an international story with cross-border implications worth tracking.

Flavoured, promoted on social media, discreet and unregulated: sales of addictive nicotine pouches are booming among youth. A global tobacco industry watchdog, STOP, warns that this could lead to a new wave of nicotine addiction.

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