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The small-town voters deciding the UK’s future are demanding change, our focus group found
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The small-town voters deciding the UK’s future are demanding change, our focus group found

Politico · Jun 12, 2026, 4:01 AM

Why this matters: political developments that affect policy direction and public trust.

ASHTON-IN-MAKERFIELD, England — Voters in perhaps the most consequential special election ever held in Britain are angry, and they really want someone to feel their pain. That’s the clear verdict from a special focus group by Public First for POLITICO of voters in Makerfield, the former mining area in northwest England whose June 18 vote could determine the next prime minister. Some in the group said Andy Burnham, the Labour candidate who is hot favorite to succeed party leader Keir Starmer as PM if he can get himself back into Parliament, might make a difference. But the overwhelming mood during the 90-minute conversation in the Golden Lion pub was one of deep cynicism and bitterness: Life in 2026 is unfair, miserably expensive, and only getting worse, they said. The goal of Wednesday’s focus group was to get a deep understanding of life in Makerfield — and how voters there are thinking about next week’s by-election. The voters had a mix of political histories and leanings, with longtime Labour voters sitting with supporters of right-wing parties and people who were undecided. But all expressed remarkably similar concerns about the cost of living, immigration, public safety and frustration about an increasingly unequal society. “These were not a group of people that were thrilled about anything that was going on in Westminster,” said Seb Wride, head of polling at Public First, who moderated the discussion. Can Burnham overcome that deep disillusionment with the political system? Or will Nigel Farage’s hard right Reform UK party tap into the anger at “two tier” Britain and eject center-left Labour from a seat it has held for decades? Here are the key takeaways from POLITICO’s Makerfield focus group: Starmer’s Labour Party has let them down There was no love for Starmer — and some even felt there was no real difference between his two-year old government and the center-right Conservatives who held power for the previous 14 years. Not one of the nine people in the gro

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