international
You've probably heard of looksmaxxing, but what about mummymaxxing?
Key takeaways
- Mummymaxxing Influencers share highly curated motherhood content online.
- Also known as mommymaxxing and mommaxxing (depending on which internet rabbit hole you're going down), it focuses on optimising motherhood.
- "[Mummymaxxing is] essentially this idea that motherhood is something you can optimise and then perform to an audience, which I think is really dangerous," says Emma Morris.
Why this matters: an international story with cross-border implications worth tracking.
Mummymaxxing Influencers share highly curated motherhood content online. (Pexels, Vlada Karpovich)
Link copied Share Share article You may be familiar with looksmaxxing, the popular self-improvement trend targeting young men.
But have you heard of mummymaxxing? Also known as mommymaxxing and mommaxxing (depending on which internet rabbit hole you're going down), it focuses on optimising motherhood.
Article preview — originally published by ABC Australia. Full story at the source.
Read full story on ABC Australia →
More top stories
Also covered by
Aggregated and edited by the Scoop newsroom. We surface news from ABC Australia alongside other reporting so you can compare coverage in one place.
Editorial policy · Corrections · About Scoop