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Disinfectant brand apologises after ‘toxic men’ advert backfires in China

Al Jazeera · Jun 24, 2026, 3:12 AM · Also reported by 2 other sources

Why this matters: an international story with cross-border implications worth tracking.

Dettol has apologised after an advert in China intended to challenge sexism was accused of reinforcing it.

Read full story on Al Jazeera → More top stories

Also covered by

BBC World Dettol apologises after ad to clean up 'toxic men' backfires in China BBC World Dettol apologises after ad to clean up 'toxic men' backfires in China

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