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Private Equity's Bet on Tennis

Bloomberg Markets · Jun 3, 2026, 5:05 PM · Also reported by 4 other sources

Tennis may be headed for its biggest transformation in years. EQT Managing Partner and CEO Per Franzen and ATP Chairman Andrea Gaudenzi join Bloomberg Open Interest to explain why private equity is betting on tennis, the sport's record-breaking growth, and the push to unite the ATP and WTA under one

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Private Equity's Bet on Tennis

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