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Amazon’s (AMZN) Prime Day to Serve as “Litmus Test” for U.S. Shoppers’ Spending Power, Reuters Reports
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Amazon’s (AMZN) Prime Day to Serve as “Litmus Test” for U.S. Shoppers’ Spending Power, Reuters Reports

Yahoo Finance · Jun 27, 2026, 7:08 PM · Also reported by 2 other sources

Key takeaways

  • Amazon’s (AMZN) Prime Day to Serve as “Litmus Test” for U.S.
  • William Stern, CEO at U.S.-based small business lender Cardiff, was of the opinion that people do not have the money right now, and so Prime Day is not going to be about "buying big TVs ​or fun stuff this year.
  • (NASDAQ:AMZN) provides its customers with a range of products and services.

Amazon’s (AMZN) Prime Day to Serve as “Litmus Test” for U.S. Shoppers’ Spending Power, Reuters Reports Noor Ul Ain Rehman Sun, June 28, 2026 at 2:08 AM GMT+7 1 min read AMZN Amazon.com, Inc. (NASDAQ:AMZN) is one of the best trending AI stocks to watch in 2026. Reuters reported on June 22 that Amazon.com's (NASDAQ:AMZN) Prime Day, starting on Tuesday, would serve as a "litmus test" to gauge the spending power of U.S. shoppers. The sales event, going live earlier than usual, is centered around household basics, back-to-school needs, and perishable groceries, instead of "carefree splurges".

William Stern, CEO at U.S.-based small business lender Cardiff, was of the opinion that people do not have the money right now, and so Prime Day is not going to be about "buying big TVs ​or fun stuff this year. It's for buying toilet paper and garbage bags on sale. Families are literally waiting for these discounts just to buy regular everyday things because their bank accounts are empty." Amazon.com, Inc. (NASDAQ:AMZN) has thus highlighted deals on household goods, groceries, travel, and school items, and fresh food and essentials, which are becoming a significant part of the Prime members' baskets.

Amazon.com, Inc. (NASDAQ:AMZN) provides its customers with a range of products and services. It offers advanced tools for AR and VR developers through its Amazon Web Services (AWS) platform.

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