Scoopfeeds — Intelligent news, curated.
'I sold it for over £1k': Swatch launch sparks 'chaotic' scenes
international

'I sold it for over £1k': Swatch launch sparks 'chaotic' scenes

BBC World · May 18, 2026, 4:48 PM · Also reported by 2 other sources

Key takeaways

  • Large crowds of people have being queuing outside Swatch stores worldwide, with some shops having to close over safety considerations.
  • Police had to be called to deal with large gathering of shoppers outside some stores in the UK, France and Switzerland as people gathered to buy the new pocket watch made in collaboration with Audemars Piguet.
  • Swatch's new Royal Pop sells for £335 but has already been put on resale by some buyers online for up to £16,000.

Why this matters: an international story with cross-border implications worth tracking.

Large crowds of people have being queuing outside Swatch stores worldwide, with some shops having to close over safety considerations.

Police had to be called to deal with large gathering of shoppers outside some stores in the UK, France and Switzerland as people gathered to buy the new pocket watch made in collaboration with Audemars Piguet.

Swatch's new Royal Pop sells for £335 but has already been put on resale by some buyers online for up to £16,000.

Article preview — originally published by BBC World. Full story at the source.
Read full story on BBC World → More top stories

Also covered by

Aggregated and edited by the Scoop newsroom. We surface news from BBC World alongside other reporting so you can compare coverage in one place. Editorial policy · Corrections · About Scoop