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Social media’s next evolution: user-controlled algorithms

TechCrunch AI · Jun 17, 2026, 6:19 PM · Also reported by 4 other sources

Key takeaways

  • For years, social media giants controlled what users saw in their feeds.
  • Now, social platforms are handing over some of their power by allowing users to personalize their algorithms with the help of AI.
  • Beyond traditional “Not Interested” buttons, apps like Threads, Instagram, and Tik Tok have begun introducing tools that let people train their own algorithms and influence what appears in their feeds.

Why this matters: a development in AI with implications for how people work, create, and decide.

For years, social media giants controlled what users saw in their feeds. While people could follow accounts, like posts or hide content they didn t enjoy, recommendation algorithms controlled what was shown to them.

Now, social platforms are handing over some of their power by allowing users to personalize their algorithms with the help of AI.

Beyond traditional “Not Interested” buttons, apps like Threads, Instagram, and Tik Tok have begun introducing tools that let people train their own algorithms and influence what appears in their feeds.

Article preview — originally published by TechCrunch AI. Full story at the source.
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