Target adds big names to its exclusive Amazon-rival marketplace
Key takeaways
- The retailer lacks the billions Walmart has been able to spend to breach the digital advantage Amazon had.
- The retailer, for example, could not build out its own same-day delivery system to match its key rivals.
- In 2017, the retailer paid $550 million to acquire Shipt, a company that deploys contractors to personally shop and deliver food from Target stores on the same day.
Target adds big names to its exclusive Amazon-rival marketplace Daniel Kline Fri, July 3, 2026 at 9:17 PM GMT+7 5 min read If retail has a big three comprised of Walmart, Amazon, and Target, Target serves as the clear bronze medalist on that list. The retailer lacks the billions Walmart has been able to spend to breach the digital advantage Amazon had.
The retailer, for example, could not build out its own same-day delivery system to match its key rivals. Instead, Target built out similar delivery capabilities without spending billions.
In 2017, the retailer paid $550 million to acquire Shipt, a company that deploys contractors to personally shop and deliver food from Target stores on the same day. Shipt also delivers from CVS, OfficeMax, Sephora, and more.