Chevy built an All-American EV truck. Why is nobody buying it?
Key takeaways
- Although I grew up shifting my dad’s Chevrolet S-10 pickup truck from the passenger seat, I’m not exactly Chevy s target market.
- The back seat has enough room for me to cross my cursedly long legs, and the cabin is quiet.
- And yet, it hasn’t exactly been flying out of showrooms.
Although I grew up shifting my dad’s Chevrolet S-10 pickup truck from the passenger seat, I’m not exactly Chevy s target market. I favor hatchbacks over cargo beds. But after tooling around Detroit for a day in the Silverado EV, I realized that Chevy might make a truck guy out of me yet.
The Silverado EV drives, well, almost like a car. Yet the bed is massive; its frunk, cavernous. The back seat has enough room for me to cross my cursedly long legs, and the cabin is quiet. It’ll power your house in case of a hurricane, and it ll haul, tow, and navigate down the freeway without a finger on the steering wheel. Plus it travel over 400 miles on a charge. That s should be a dream combination for an American pickup lover.
And yet, it hasn’t exactly been flying out of showrooms. GM sold about 14,000 last year in the U.S. and Canada. The fossil fuel Silverado sells ten times that in a quarter. After my drive, I’m kind of stumped. GM might have made the perfect American EV, but nobody’s buying it.