business
Fried chicken chain closes another location
Key takeaways
- Major chains, including Chick-fil-A, Popeyes, Mc Donald's, and Raising Cane's, have heavily invested in the fried chicken sandwich market over the past several years, increasing competition across the segment.
- According to Circana, fried chicken sandwich consumption at U.S. restaurants rose 19% between 2019 and 2024 and is projected to continue growing through 2028, outperforming other menu subcategories.
- However, for independent operators, growth has become more difficult to sustain.
Fried chicken chain closes another location Fernanda Tronco Sun, June 21, 2026 at 5:17 AM GMT+7 4 min read Consumers continue to show a strong demand for chicken, but for independent restaurant brands, competing in one of the industry's fastest-growing categories has become increasingly difficult.
Major chains, including Chick-fil-A, Popeyes, Mc Donald's, and Raising Cane's, have heavily invested in the fried chicken sandwich market over the past several years, increasing competition across the segment.
That demand shows little sign of slowing. According to Circana, fried chicken sandwich consumption at U.S. restaurants rose 19% between 2019 and 2024 and is projected to continue growing through 2028, outperforming other menu subcategories.
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